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data-driven app growth Agency

We help you to grow your
app to the next level

We help product & app marketing teams get necessary skills and knowledge to acquire high quality users, get consistency, grow user retention and lifetime value by launching or scaling apps through our success-driven app growth system with KPI-based pricing.

Our Services

High-impact services to take your mobile app to the next level

Successful app growth is holistic, and our service offering spans across 6 core pillars that will cover your end-to-end app marketing requirements.

App Growth & Marketing Course

The App Growth Course offers an eBook, video tutorials, and a robust growth toolkit, focusing on the practical application of a funnel and app growth framework to drive significant app development and marketing results.

Build App Business Model: Construct a robust business model aligning with your app's value proposition for sustainable success.
Create App Strategy: Craft a comprehensive strategy to capture your target audience and map out your path to success.
Choose Tech Stack & Tools: Select the ideal tech stack and tools to ensure seamless development and operational efficiency.
Create & Optimize App Funnel: Design and optimize a funnel that converts users into loyal customers, maximizing engagement and revenue.
Scale Growth: Implement strategies to expand your user base sustainably while maintaining quality.
Comprehensive Course: The course includes an eBook, video tutorials, and resources in a growth toolkit, offering practical tips, ready-to-use templates, valuable examples, access to an app growth community, and proven strategies in a convenient format.

App Growth Audit

We will analyze your application and competitors' applications, giving a list of ready to implement recommendations for increasing the number of target users, conversions, retention and revenue. Ready to implement recommendations list in just 7 days.

User Onboarding
Product, UX/UI
App Store Optimization
Paid UA
Retention & Engagement
Monetization

App Store Optimization

Our ASO team will help your apps increase their search rankings with keyword and metadata optimization, boost their conversion rates with A/B testing, and optimize user acquisition.

ASO Growth Sprint with KPI based contract
ASO Audit
Metadata / Conversion Rate Optimization
ASO Consulting / ASO Strategy Creation

Ratings & Reviews Optimization

Optimize your app average rating and activate your silent majority of happy users in your application.

Ratings & Reviews Optimization with KPI based contract
Reviews & Ratings Automation Pack
Reputation Management Consulting

App Funnel Optimization

Optimize your acquisition, activation, conversion and retention efforts in concert to grow subscription and subscriber LTV.

(FT)UX Analysis & Optimization
App Subscription Optimization
Push Notification / In-app Messages

Performance Marketing

Our paid search team manages and optimizes Apple Search Ads and Google App campaigns using our in-depth knowledge of how search in the App Store and Google Play really work.

Store Visibility Campaigns (ASA, Google Play Store Campaigns)
Targeted Campaigns
Volume Campaigns

App Growth Consulting

From growth strategy consulting sessions, to setting up integration between different tools, we can help you with any mobile challenge you may face.

App Growth Workshops
Launch Support / App Featured Consulting
App Marketing Team Trainings
App Growth Director as a Service
App Growth Consulting for VC/PE
common app marketing challanges

Hard problems we’re solving for startups and medium sized apps

Rank for more keywords. Bring in more users. Upgrade your app. Increase conversions. As a full-service app growth & marketing agency, AppDNA can help you grow your app, engage your users, and get the possible ROI for your app marketing strategy.

"I want to start growing my app and I don’t know where to start"
"My cost of user acquisition are high"
"I need more downloads"
"My users uninstall my app after a few days of using it"
"I’m looking for an app growth agency that can provide me with a better ROI"
"We don’t have visibility into activities and results."
"Our App Store impressions dropped significantly."
"I can’t fixed my low app conversions."
"I need someone I can trust with my app marketing."
"I don’t now how to retain users in my app."
"I need a help with my ASO.
"Why am I no longer ranking for certain keywords in App Store?"
"We’ve heard about AppDNA’s KPI-based services and I want to started now."
"I need to fix my ratings & reviews."
"My competitors are ranking number 1 on app stores, how can I beat them?"
"I have monetization problems."
"I’ve been burned by another agency before, and still need help with my app."
"I don’t have time to do my app marketing"

Types of cooperation

Quickly verify what your app needs to grow!

Quickly verify what your application needs. Research and build a marketing plan for your app. AppDNA audits are a guarantee of successful promotion of your app. An audit is a good starting point if you want to make a difference in your app marketing.
App marketing audit for $1,349, ready in just 7 days.
Quickly evaluate what are the most important element you should optimize in app marketing and what should be your roadmap and priorities in app growth.
Audit is the most beneficial for apps that aren't satisfied with their results and don't know where to start in terms of app marketing.
Learn more about App Growth Audit

App Growth-as-a-Service in flexible monthly subscription

Plan and execute your app marketing strategy with an easy and flexible app growth-as-a-service subscription. Easily adjust the areas you care about most at any given time. Change subscription elements and effectively manage the budget of app marketing activities.
Flexible, cancel-anytime monthly subscription ranging between $300 and $6,675.
Who will benefit from this? - If you know what elements you need to optimize and need a flexible option for app marketing or if you are launching your app.
Grow your app in most important areas that your app currently needs. Application marketing will be based on a proven process, not chaotic, ill-considered activities, business revenue will increase and you will be making decisions based on data.
The subscription can consist of both consulting and/or execution of an app marketing strategy.

Master your app marketing and skyrocket your downloads, active users & revenue

If you want to optimize specific application components, KPI-based growth sprints are for you. Get to know what we can achieve in your chosen area of app marketing even before the start of the cooperation.  The cost of the service depends on the results we deliver to you. Your ROI is 100% secure.
3/6 months ASO Growth Sprints.
If you want to be sure of the results achieved and want to maximize results in specific areas of app marketing.
Optimize specific KPIs in app marketing areas such as acquisition (ASO, Paid UA), engagement & retention, monetization, reputation management.
Pay only for delivered results & keep your ROI safe.
Check the best type of cooperation with our consultant
Solutions

Shared Success: Evolve and Grow with AppDNA

At AppDNA, we attach great importance to long-term cooperation, because we know how tedious and inconvenient it is to change partners. This is also reflected in our services that guide the client through the entire development path. We will choose a model of cooperation to current problems and challenges as well as the stage of growth.

App Growth Sprint

Achieve exponential app growth with our game-changing App Growth Sprint. In just 120 days, we implement a fully KPI-based approach, guaranteeing results or your money back. Perfect for apps with product-market fit, subscriptions, and B2C targeting. From acquisition to retention, monetization, and product enhancements, we cover it all. Don't settle for average growth - choose our App Growth Sprint and propel your app to unparalleled success.

App Growth Kickstart

Revitalize your app's growth in just 45 days. Our expert team will optimize your marketing funnel, eliminating growth blockers and driving increased effectiveness. Experience significant cost savings through reduced subscriber acquisition costs and amplified ROAS. Achieve higher conversion rates, leading to enhanced revenue and accelerated growth. Don't wait – choose  the Kickstart to propel your app's growth today.

App Growth Audit

Unlock your app's true potential with AppDNA's App Growth Audit. We offer a comprehensive and tailored audit to identify hidden growth opportunities. Book your audit and receive your personalized report in just 7 days. Benefit from a 60-minute consultation call with our growth consultant to address your questions and gain valuable insights and ready-to-implement recommendations.

App Growth Course

Unlock your app's potential with our ebook, "The 0.5% Success Formula: Mastering App Marketing, Strategy & Funnels." This guide provides essential strategies and insights for significant growth. Learn app marketing, funnel optimization, and data-driven decision-making. Gain exclusive access to templates, checklists, case studies, our Circle community, and a detailed video course. Whether you're an experienced developer or a beginner, this ebook offers practical techniques to outperform competitors and achieve success. Start your journey today with "The 0.5% Success Formula."

Consult Your App Growth Today!

Ready to take your app marketing to the next level? Let our expert team at AppDNA supercharge your app's growth strategy. Contact us today and unlock the full potential of your app!
Build Your App Marketing
why Us?

Why you should grow your app with AppDNA?

Choose AppDNA for a transformative app growth journey, powered by data-driven strategies and proven methodologies. Our commitment to continuous refinement ensures sustainable user growth and engagement.
Combination of all areas: app marketing, mobile application management, UX/UI, Monetization

The result of app growth is the sum of app marketing, app management, UX/UI, and monetization activities that can be enhanced with technologies. Knowing these areas removes the risk of developing only one of them. Many times it turns out that a given client does not need support in acquisition at all, but monetization or automation of certain activities. Another client, in turn, does not need to develop UX / UI, but completely change monetization. Thanks to this, we develop what a given company needs.

Methods proven in real companies

When developing app marketing, one of the elements that makes results appear faster is using proven methods. This removes the risk of testing hearsay methods. Working with real clients, we are able to transfer best practices between them and thus bring results to our clients faster.

App Growth Audit before Service

During the project, there is a risk that the consultant will prepare a plan that does not suit the company or will not win the sympathy of the team. Each of our projects begins with an app growth audit, during which an action plan is created. This reduces the risk of misunderstanding between the client and the consultant and significantly reduces the risk of a failed investment. Thanks to this, the client, before starting the target project, is able to assess well whether the plan and the consultant are what they really want.

Types of services that allow the client to grow along with the development of cooperation

At AppDNA, we attach great importance to long-term cooperation because we know how tedious and inconvenient it is to change partners. This is also reflected in our services, which guide the client through the entire growth path. From an audit, thanks to which you can find out what elements need improvement and we can define an action plan, through app growth kickstart, where we can build an effective app marketing funnel, to a fully KPI-based app growth sprint service, where we will deliver the assumed results or we will refund you 100% costs.

KPI-based app growth sprint

With our KPI-based growth sprint, your success is our success. Leveraging the wealth of data in our internal warehouse, we use advanced analytics and machine learning to deliver performance-driven results. We are confident in our ability to meet the established KPIs, so much so that we will continue working for free if they aren't met, and even return your money if we still can't achieve them.

Own App Growth Frameworks

As an app growth consulting company, we are able to transfer know-how between organizations, and thus provide clients with real solutions and ideas for development that are already proven in action. This significantly reduces the risk of failure.

We say if we can't

We are a team of consultants whose mission is to be honest with the client and his team. If during the project we come across a challenge that we cannot deal with, we immediately inform the client about it and together we look for a replacement solution.

growth calculator

Calculate your app growth!

Answer 5 simple questions and see how your MRR might improve while working with us.

Our Process

A simple, yet powerful and  efficient process

Following our easy 4 step process will assure your app growth & success.

1. Goals

Defining cooperation and business goals.

2. Workshop Zero

A workshop conducted with the client, focused on finding development areas and methods of improving them

3. Work schedule

The result of the workshop is a strategy, audit and action plan developed together with the client that will lead the application to the intended goal.

4. Cooperation

Joint implementation of the agreed schedule based on our app growth framework and the selected cooperation model (subscription or project).

See the video about our process
About Us

The great team of industry experts behind Growth

AppDNA is a mobile app growth consulting agency working with companies to build, optimize and generate more value for our clients’ mobile applications. Our main goal is turn your downloads to dollars. We are ROI-focused app marketing company working in KPI-based model where you pay only for the results. You're just a few months away from your app success.

About Us
Case Studies

The results speak for themselves

View All
Pippin

Pippin App's Journey to Optimizing Subscription Conversions

Through a comprehensive app growth audit and strategic implementation of key recommendations, Pippin App successfully addressed its challenges and achieved remarkable results. By redesigning the user onboarding process, implementing customer journey map for retention and engagement strategies, Pippin App experienced a substantial increase in subscription conversions. The case study of Pippin App exemplifies how a systematic and data-driven approach to app growth can unlock.

+167%
Install-to-Subscription Conversion
100%
Consistency in the app marketing funnel
Homa Games

How we achieved the conversion increase by 40% and optimized user acquisition costs by 38% for Homa Games.

Homa Games asked AppDNA to help them grow organic acquisition of their games. The main focus was to increase download conversion and testing. We introduced our own optimization framework for metadata and creative optimization. They’ve got not only the huge conversion increase and we also decrease the total cost per install.

+40%
Conversion Increase
-38.1%
CPI Decrease

Our Impact

Partnering with the AppDNA team to optimize our app, Pippin, has been an incredible experience. Their expertise in app growth strategies and their dedication to our success have truly made a difference in our business.

AppDNA conducted a comprehensive app growth audit and provided us with actionable recommendations tailored to our specific challenges. They helped us address critical areas such as user onboarding, retention, ASO, and reviews optimization. Their insights and guidance allowed us to revamp our user onboarding process, implement effective engagement strategies, improve our app store visibility, and optimize our reviews and ratings.

The results have been outstanding. Our conversion rates from installs to paid subscriptions increased by a remarkable 167%.

We wholeheartedly recommend AppDNA to any app owner looking to unlock their app's full potential. Their expertise, professionalism, and commitment to delivering tangible results are commendable. It has been a pleasure working with the AppDNA team, and we look forward to continuing our partnership
CEO
Pippin
I had the pleasure of working with AppDNA on an app growth audit for my blood pressure app, and I'm thrilled with the results. The audit helped increase our organic visibility and downloads, which has had a significant impact on our business.
Owner
Blood Pressure Tracker+
AppDNA is the best ASO Agency for Google Play and App Store I know. They were able to identify the most important factors to improve our app's visibility in the stores and they delivered results quickly. AppDNA team have in-depth knowledge on how to boost our app subscription monetization performance.
Martin Luther
Product Designer at Uber.INC
CEO
Dine4Fit
Working with AppDNA was a great time. They helped Aion Bank optimize ASO during launch phase in Belgium. They helped us increase conversion by 251% . They also increase organic downloads by 71% which help us lower total customer acquisition cost.
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Head of Brand Marketing
Aion Bank
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Articles & News

Browse our content on app growth marketing

Read our experts articles about building and growing mobile apps.

View All

How to Successfully Launch Your App Using the Funnel-First Approach: 2023/2024 Comprehensive Guide

In today's hyper-competitive app market, a strategic launch is paramount. Adopting the funnel-first approach can significantly enhance your app's debut and ensure sustained growth. Here's a brief guide on how to navigate this process in 2023 and 2024:

September 20, 2023

App Marketing Costs: A Comprehensive Guide. How much should app marketing really cost?

In today’s competitive app market, optimizing your app marketing costs is crucial for success. This comprehensive guide will empower you to make informed decisions and allocate your budget effectively, ensuring the best return on investment. Get ready to dive into the world of app marketing and discover how to optimize your budget for maximum impact!

August 22, 2023

App Marketing Strategy: A Guide to Boost Your Mobile App in 2023

In 2023, mobile app marketers need to take advantage of a comprehensive marketing strategy in order to succeed. To ensure that your application stands out among millions and attracts users while engaging and retaining them too, proper pre-launch planning is required as well as post-launch techniques for monetization tactics alongside user metrics so success can be measured. Through this guide on boosting one’s mobile app in the upcoming year it will become clear how crucial an effective plan tailored towards excellent performance truly is when trying to stand out from others vying for attention online.

August 16, 2023
The power of collaboration: our partners and tools are the secret to our app marketing success! 🤝

Need help with a project?

A free 30 minute call with us will give you a proven 3 step custom blueprint to launching or scaling your mobile app.

Get in touch today!

When it comes to mobile growth,
every situation requires its own unique solution.
We'd love to connect and learn more about your specific needs.

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