After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow the creation of custom app pages.
After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow to the creation of custom app pages.
WWDC 2021 App Store Optimization update:
A/B testing will be available in App Store and it’ll be called „Product Page Optimization”.
Apple also announced „Custom product pages” which is basically different app page for acquisition purposes.
More info on Developer Apple Page here - https://developer.apple.com/app-store/product-page-updates/
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