App Store Optimization

WWDC 2021 - App Store Optimization Update

After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow the creation of custom app pages.

After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow to the creation of custom app pages.

WWDC 2021 App Store Optimization update:

A/B testing will be available in App Store and it’ll be called „Product Page Optimization”.

  • Creative testing - icon, screenshots, app previews
  • Testing Up to 3 different variants up to 90 days
  • Testing many elements in one test 
  • Performance will be measured by impression to install conversion
  • No info about text metadata testing


Apple also announced „Custom product pages” which is basically different app page for acquisition purposes.

  • Creation of app page in App Store Connect
  • Up to 35 custom app pages at a time
  • Analytics monitoring for each custom app page
  • Measure retention data and Average Revenue Per Paying User for each custom app page


More info on Developer Apple Page here - https://developer.apple.com/app-store/product-page-updates/

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