Your App Growth knowledge base

Stay up to date with our insight on the latest news, happenings, and trends in the mobile industry.

Utilizing App Store Optimization (ASO) for More Effective User Acquisition & Combining it with Paid UA

As an app owner, one of the most important steps after creating an app is to make sure you get as many users as possible. An effective and well-designed user acquisition strategy will open your app to a wide range of users who will download and use your app. As a result, your app will grow, downloads will grow and this will translate into revenue generation from your app. Take advantage of the synergies of App Store Optimization and paid acquisition.

October 11, 2022

Why You Need App Growth Audit & How To Start It?

In today’s constantly changing world a strong app presence is instrumental to your app business’ survival. It’s probably time for an app growth audit if you are looking for the best method to get your app to stand out from the crowd, create an effective app marketing strategy, and not waste the budget on unsuccessful actions, or inept testing of solutions invented on the fly. 

October 3, 2022

How to calculate the return of investment from App Store Optimization?

Making a decision to enter into any investment always requires a comparison of costs with the potential profits that we can achieve by implementing a given solution. App Store Optimization is no different. Calculating the ROI for ASO is needed to decide whether it is worth implementing an ASO for your application.

July 7, 2022

What is App Store Optimization, Why is ASO Important and Why do you need it?

If users can’t even find your mobile app, how will they ever download it? This is the reason why App Store Optimization is the foundation and one of the most important elements of mobile app marketing.

May 17, 2022

10 Most Important Questions You Must Ask Before Hiring An App Growth Agency

Growing the mobile application is an extremely complex process. The whole app marketing is very competitive - over 100k new apps launch on iOS each month. So if you are in the process of selecting an agency to team up with, here are questions to ask before hiring an app growth & marketing agency.

March 1, 2022

WWDC 2021 - App Store Optimization Update

After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow the creation of custom app pages.

June 8, 2021