Aion Bank
August 2020

How we helped Aion Bank increase conversion by 252% in 60 days.

During first 60 days we laid the foundations for Aion's ASO strategy. We started clearing out ASO efforts and build the App Store & Google Play presence. We build ranking, visibility in Finance category in Belgium. We recommended best ASO practises in Fintech apps for iOS, Google Play & App Gallery.

Services

App Store Optimization, A/B testing, App Growth Consulting

Platforms

Apple App Store, Google Play Store

Result 1

251%
Increase in iOS Conversion

Result 2

71%
Organic Acquisition Increase

Project Overview

Before we started ASO Aion didn’t focusing much on this field. We’ve started from country, competition and category benchmarking to see what are we dealing with. Then we review current acquisition strategy. Based on benchmark and review we created basic ASO strategy to show value in a short amount of time and bring growth to the Aion app.

We use CVR KPI in iOS and Google Play Organic, Search & Explore Conversion in Android. It shows how app in organically search by keywords or how user explore the app in store.

Our goal is to get high amount of organic downloads to build brand, lower paid CAC and get visibility in store.


Execution

How our ASO plan looked like?

Android

  • Keyword research and rank difficulty estimation (EN,FR)
  • Choosing right keywords to focus on creating metadata
  • Create screenshots guidelines to boost conversion
  • Guidelines for Video redesign
  • Create metadata in EN & FR
  • Conduct A/B testing
  • Increase keyword density in ASO for Aion App

iOS

  • Keyword research and rank difficulty estimation (EN,FR)
  • Choosing keywords based on our expertise and benchmark
  • Create creative guidelines for App Store to boost conversion quickly.
  • Guidelines to app preview
  • Making changes in (Subtitle, keywords,d escription, Promo Text, Icon, Creatives)
  • A/B testing  

Results

What we did in 60 days:

  • We have laid the foundations for Aion's ASO strategy
  • We emphasized the important acquisition channel, which is ASO
  • We started clearing out ASO efforts and build the App Store & Google Play presence
  • We started building rank, visibility in Finance category in Belgium.
  • We recommended best practises in Fintech apps for iOS & Google Play.

Results iOS:

  • 251% Conversion Increase
  • 71% more organic installations

Results Android:

  • 49% Conversion Increase
  • 39% more organic installations

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