During first 60 days we laid the foundations for Aion's ASO strategy. We started clearing out ASO efforts and build the App Store & Google Play presence. We build ranking, visibility in Finance category in Belgium. We recommended best ASO practises in Fintech apps for iOS, Google Play & App Gallery.
App Store Optimization, A/B testing, App Growth Consulting
Apple App Store, Google Play Store
Before we started ASO Aion didn’t focusing much on this field. We’ve started from country, competition and category benchmarking to see what are we dealing with. Then we review current acquisition strategy. Based on benchmark and review we created basic ASO strategy to show value in a short amount of time and bring growth to the Aion app.
We use CVR KPI in iOS and Google Play Organic, Search & Explore Conversion in Android. It shows how app in organically search by keywords or how user explore the app in store.
Our goal is to get high amount of organic downloads to build brand, lower paid CAC and get visibility in store.
How our ASO plan looked like?
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