Aliens App
December 2021

How we helped increase conversion for Aliens by more than 122%, boosted downloads an astonishing 186% & increase keyword visibility by 584%

Looking for a boost in their mobile promotion and generating more attention organically in the iOS App and Google Play stores on major English speaking markets, Aliens turned to AppDNA for help promoting their cryptocurrency and NFT analysis app, launch successfully, drive more organic downloads, conduct reviews and rating optimization, higher conversion and much lower cost per acquisition is just what they got.


App Store Optimization, Reviews & Rating Optimization


iOS, Android in USA, UK, Australia, Canada, New Zealand

Result #1

Organic downloads growth

Result #2

Keyword visibility growth

Project Overview

Aliens is the ultimate destination for all crypto and NFT enthusiasts where you can find all news, statistics, market analysis, technical analysis and data resources for Blockchain, Cryptocurrencies, DeFi, Web 3, DAO, NFT, Metaverse, and play to earn games.

Aliens came to AppDNA to help launch the app on the english-speaking markets (USA, UK,Australia, New Zealand and Canada, increase their presence in the App Stores through a combination of optimizing organics, increasing visibility and keyword ranking & conversion optimization by creatives assets A/B testing.


As part of the optimization process, AppDNA dove into Aliens’s historical keyword rankings and, external marketing efforts and related apps in its crypto app market to gain a deeper understanding of Aliens and its targeted audience.

After further research with AppDNA’s App Store Intelligence platform, we were able to understand which keywords to include to help expand Aliens’ keyword visibility, aligning with current search demand and popular features. AppDNA was able to identify multiple terms that had an audience overlap. 

AppDNA recognized multiple combinations of keywords that Aliens could break into tied to these genres, allowing for wider visibility:

  • nft
  • crypto
  • crypto news
  • metaverse
  • bitcoin
  • ethereum
  • stablecoin
  • DeFi
  • Tether
  • web3

AppDNA’s strategy was to target five different markets that best overlapped with Aliens features. AppDNA applied these learnings within Aliens’s title, subtitle, keyword bank and description.

This resulted in an increase of high volume, high ranked keywords including several previously unranked terms:

Though Aliens was consistently featured in the App Store, App Store Optimization was able to help the app newly rank for relevant high volume terms in the App Store. After just 90 days, AppDNA was able to help Aliens achieve over 584% growth in keyword visibility, resulting in a 764% increase in organic impressions.

NFT -----> UNRANKED -----> #2

CRYPTO NEWS -----> UNRANKED -----> #1

BITCOIN -----> 86 -----> #3

METAVERSE -----> UNRANKED -----> #3

WEB3 -----> UNRANKED -----> #3

After establishing Aliens' organic foundation in the App Store, AppDNA’s next focus was to boost conversion across all traffic.

AppDNA used their Intelligence Platform to understand which apps ranked highest for core terms tied to Aliens' features, and learned how each app was sustaining their click-through rates. AppDNA was able to use this research to understand how different competitors were displaying their content and positioning themselves overall in the App Store.

After thorough research of the crypto markets, AppDNA created updated screenshots that adhered to creative best practices such as:

  • Incorporating a dynamic design to allow for more emphasis on specific features
  • Highlighting accolades for credibility
  • Highlighting additional content available within the app


AppDNA’s ASO technology, our methodology, and our experienced team produced huge results for Aliens. Through multiple optimizations, creative research, and testing, Aliens was able to Increase conversion by more than 122%, boosted downloads an astonishing 186% & increase keyword visibility by 584%.


Through leveraging the industry’s most advanced technologies and expertise we successfully increased:

  • Keyword visibility by 584%
  • Organic search impressions by 764%
  • Organic downloads by 186%
  • Conversion by 122%

Our Impact

I recently had the opportunity to experience the AppDNA Growth Audit (AGA) and I have to say, I was thoroughly impressed. The detailed reports provided a comprehensive view of my app's performance and identified areas where I could improve. I particularly appreciated the competition review and ranking stats, which gave me valuable insights into how my app compares to others in the market.

The analysis also showed that there was still potential for growth, which I believe will be critical in our continued partnership with AppDNA for the app growth sprint.

I would definitely recommend the AGA to anyone looking for a detailed analysis of their app's performance. Overall, the AGA has been a valuable tool in solving my app's growth problems.
Co Founder
I recently worked with AppDNA on an app growth audit and consulting project, and I am thrilled with the results. Their team provided clear, actionable advice that allowed us to optimize our first-time user experience and improve our paywall, resulting in increased user engagement and revenue.

One of the most valuable aspects of working with AppDNA was their attention to detail and fact-checking against best practices. They provided us with visual comparisons to our competitors, which made it crystal clear what we needed to do to improve our app and stay ahead of the game.

AppDNA's expertise and guidance helped us solve numerous problems that we were facing, and their thoroughness ensured that we didn't miss any important details. I highly recommend their services to anyone looking to improve their app's user experience and drive growth
App Marketing Manager
Queen Bee
I had the pleasure of working with AppDNA on an app growth audit for my blood pressure app, and I'm thrilled with the results. The audit helped increase our organic visibility and downloads, which has had a significant impact on our business.
Blood Pressure Tracker+
AppDNA is the best ASO Agency for Google Play and App Store I know. They were able to identify the most important factors to improve our app's visibility in the stores and they delivered results quickly. AppDNA team have in-depth knowledge on how to boost our app subscription monetization performance.
Martin Luther
Product Designer at Uber.INC
Working with AppDNA was a great time. They helped Aion Bank optimize ASO during launch phase in Belgium. They helped us increase conversion by 251% . They also increase organic downloads by 71% which help us lower total customer acquisition cost.
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Head of Brand Marketing
Aion Bank
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC

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