How we helped Dine4Fit boost organic growth and increase app rating?
Looking for a boost in their mobile promotion and generating and more attention organically in the iOS App and Google Play stores Dine4Fit turned to AppDNA for help promoting their calorie counter app, and more organic downloads, rating optimization, higher conversion and lower cost per install is just what they got.
Services
App Store Optimization, Reviews & Ratings Optimization, Apple Search Ads, Retention Optimization
Platform
iOS, Android in Czech Republic, Poland, Slovakia, Russia, Hungary & Ukraine.
Result 1
Result 2
Project Overview
Improving discoverability for competitive keywords and phrases in app stores, as well as bolstering conversion rates after being found were the key mission objectives when Dine4Fit came to us looking for ASO expertise. Achieving better top 50 placements, increased keyword rankings, and growing organic downloads were among the main KPIs we set out to meet with a comprehensive mobile campaign that did not disappoint.
Another important objective was to increase app ratings and reviews number. We help them design, implement and optimize reputation management platform and deliver weekly rating growth by 179% on Android.
Execution
Taking a holistic approach we deployed a strategy from a variety of angles. This involved ongoing A/B testing of both visual and textual app store assets, including screenshots and preview video changes consulting. Additionally, through extensive keyword research, we were able to successfully map the search landscape. Furthermore, we introduced metadata description iterations monthly, all as part of a continual optimization effort based on app store algorithm responses.
When the ASO job was done, we started reputation management framework implementation. We created rules for measuring user happy moments within the application to maximize users’ positive feelings before we asked to rate an app. We were able to intercept negative feedback and prevent the app from getting low ratings. Having the knowledge about what users were complaining about, we were able to match user requirements with the app development roadmap and then fix the things users didn’t like. That optimization was a driver to retention optimization and even more positive reviews. It also helps get more organic downloads and increase conversion in app stores.
Result
Through leveraging the industry’s most advanced technologies we successfully:
- The number of ranked keywords increased by 66%
- App Rating increase +0.25, from 4.25-4.5 with 52.5k ratings on Android
- The number of weekly 5-star reviews increased by 179%
- Apple Seach Ads CPA decreased by 40%
- #9 rank in Health & Fitness category in Poland
- Download increase by 199%
- Transformed 33 previously unranked keywords to #1 in search terms
Our Impact
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The analysis also showed that there was still potential for growth, which I believe will be critical in our continued partnership with AppDNA for the app growth sprint.
I would definitely recommend the AGA to anyone looking for a detailed analysis of their app's performance. Overall, the AGA has been a valuable tool in solving my app's growth problems.
One of the most valuable aspects of working with AppDNA was their attention to detail and fact-checking against best practices. They provided us with visual comparisons to our competitors, which made it crystal clear what we needed to do to improve our app and stay ahead of the game.
AppDNA's expertise and guidance helped us solve numerous problems that we were facing, and their thoroughness ensured that we didn't miss any important details. I highly recommend their services to anyone looking to improve their app's user experience and drive growth
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