app store optimization

The key to make your app discovered

In an ecosystem where millions of apps all fight for the users attention and time, optimizing your app's presence to increase discoverability is essential for growth.

AppDNA's process of App Store Optimization  boosts keyword rankings and improves conversion for your app in stores, through tailoring important factors such as On-Metadata (your app’s title, description, and sub-title) and Off-Metadata. (your app’s user engagement, installs, and frequency).

Implementing ASO correctly can increase your organic downloads, app rankings and dramatically reduce user acquisition cost.

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Our Services

We have extensive experience in App Store Optimization

At AppDNA, we see ASO as an ongoing process requiring consistent revision and optimization. Our team will iterate your unique App Store presence to achieve the highest organic traffic possible.


Deep audit to analyze your current ASO situation and identify growth points for each aspect of App Store Optimization to estimate how much additional organic traffic we can bring.


App category, competitors and market analysis to adapt to the new ASO strategy.

Keywords Optimization

Localized metadata optimization for Google Play, App Store and App Gallery to boost app ranking, increase visibility and discoverability in stores.

Art & Design

Creation of artwork for icon, screenshots and feature graphic including localized copy and call to action


Prepare a detailed strategy based on the needs of eaach project.

Copy & Localization

Description creation with strong keywords at the right density by natives translators.

A/B Test

Testing all the creatives to optimize Conversion Rate (App Page Views to Downloads)

KPI Based Contract

Before the projects starts, our ASO Experts will estimate possible KPIs to be reached after collaboration. You only pay for delivered results.

Expert Assistance

A dedicated team and project manager who will help you achieve your ASO goals, ready to answer all your questions during the project.


Monthly report to evaluate our work, progress and KPIs.

About This Service

We take your business reach from thousands to millions

Improve your App and Play Store rankings and drive organic installs in just 90 days. That’s the aim of our ASO growth program. Our team of ASO specialists, data scientists, designers and engineers offer keyword optimization and A/B testing, insights from our scraping and keyword-tracking tools, carefully crafted experiments and monthly metrics reports. We help you increase installs, applying all we know about ASO and passing our insights onto your team.

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Step 1

ASO Audit and Strategy Planing

First, we do kickoff and prepare market and competition research. Then we do the ASO audit. Then we craft the best ASO strategy, based on current situation of your app, market and category.

Step 2

Execution & Ongoing Optimization

After competition analysis and ASO strategy creation we preparing metadata , creative assets and A/B test plan.

Step 3

Your app #1 in App Stores

Combining our expertise with great tools and great ASO optimization framework will let us rank your app #1 in App Store, Google Play and App Gallery.

Our Process

Our bulletproof process to win on App Store Optimization

AppDNA App Store Optimization services take a 360 degree approach to mobile marketing. We have more than 7 years of experience helping apps increase their search rankings with keyword and metadata optimization, boost their conversion rates with A/B testing, and optimize user acquisition.

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Benefits of App Store Optimization

Reduce user acquisition costs

Implementing App Store Optimization can change your download sources mix. You can save up to 76% your total user acquisition costs.

Increase your app revenue

The Life Time Value (LTV) of organic users can be 4-5x that of paid media.

Bring more quality installs

ASO gives an average of 40-65% uplift in organic installs after our optimization.

Improve visibility & conversion

More top apps trust AppDNA's ASO services than any other ASO company. We combine proven ASO methodology with our tools. On average we perform 2x better than other agencies.

Case Study

How we helped Aliens to increase their keyword visibility by 584%

Increased Keyword Visibility
Our Past Clients
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We are ready to help you. Get in touch today

Just fill the form below and we will craft the best ASO strategy. Your app deserves it.

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