ratings and reviews optimization

Rapidly boost customer acquisition and reputation with your app experience.

Among millions of apps users tend to download only the ones that they know or that have high average rating and sufficiently high number of good reviews. It's important to take care about the reputation management process from the beginning of app existence.

Implementing AppDNA's reputation management process  will increase your organic downloads, reputation and dramatically reduce user acquisition cost.

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Our Services

We have extensive experience in Reviews and Ratings Optimization

At AppDNA, we see RRO as an ongoing process requiring consistent revision and optimization. Our team will iterate your unique reputation management flow and boost 5-star ratings and intercept negative feedback before user leave a 1-star review of your app.


Deep audit to analyze your current RRO situation and identify growth points for each aspect.

Sentiment Analysis

Review your current situation, what users complain about the most.

Reputation Management Framework customization

Creation a dedicated flow of feedback interception, rating collection without disturbing the user.

Reviews Management Process Automation

Automation of reviews replies and tagging to faster manage the process

Happy Moments Selection

Selection of best moments to ask user about how they feel about the app.

Winback campaign creation

Create a custom campaign to make user love your app again.

A/B Test

Test all the possibilities to optimize the process.

KPI Based Contract

Before the projects starts, our RRO Experts will estimate possible KPIs to be reached after collaboration. You only pay for delivered results.

Expert Assistance

A dedicated team and project manager who will help you achieve your RRO goals, ready to answer all your questions during the project.


Monthly report to evaluate our work, progress and KPIs.

About This Service

Reputation Management Service will help you:


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Step 1

RRO Audit, KPI Estimation and Strategy Planning and Integration

First, we do kickoff and prepare market and competition research. Then we do the RRO audit. Then we craft the best RRO strategy, based on current situation of your app, market and category. You only need to integrate our SDK.

Step 2

Execution & Ongoing Optimization

After audit and RRO strategy creation we preparing  Reply Process Automation, and ratings flow with user happy moment detection dedicated directly to your app.

Step 3

Your average app rating is 4.9 in App Stores

Combining our expertise with great tools and great RRO optimization framework will let us get your app rating 4.9 with thousands positive app reviews in App Store, Google Play and App Gallery.

Our Process

Our bulletproof process to win on Reputation Management

AppDNA Reviews and Ratings Optimization services take a 360 degree approach to mobile marketing. We have more than 7 years of experience helping apps increase app ratings and reviews and optimize user acquisition.

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Case Study

How we helped Dine4Fit increase app rating?

Increased weekly 5-star reviews by
Our Past Clients
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We are ready to help you. Get in touch today

Just fill the form below and we will craft the best ASO strategy. Your app deserves it.

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