Your App Growth knowledge base

Stay up to date with our insight on the latest news, happenings, and trends in the mobile industry.

How to calculate the return of investment from App Store Optimization?

Making a decision to enter into any investment always requires a comparison of costs with the potential profits that we can achieve by implementing a given solution. App Store Optimization is no different. Calculating the ROI for ASO is needed to decide whether it is worth implementing an ASO for your application.

July 7, 2022

What is App Store Optimization, Why is ASO Important and Why do you need it?

If users can’t even find your mobile app, how will they ever download it? This is the reason why App Store Optimization is the foundation and one of the most important elements of mobile app marketing.

May 17, 2022

10 Most Important Questions You Must Ask Before Hiring An App Growth Agency

Growing the mobile application is an extremely complex process. The whole app marketing is very competitive - over 100k new apps launch on iOS each month. So if you are in the process of selecting an agency to team up with, here are questions to ask before hiring an app growth & marketing agency.

March 1, 2022

WWDC 2021 - App Store Optimization Update

After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow the creation of custom app pages.

June 8, 2021

How App Store Optimization Can Boost Your App Revenue? Benefits of App Store Optimization

Some people say if you build a great app, users will come. This is the mindset of many apppreneurs and developers. It’s the totally wrong path. To stand out among thousands of competitors on the app stores, you must get every reasonable advantage out there and use it.

June 4, 2021

What are the most important ASO metrics & KPIs to measure performance?

Mobile app success is never a overnight thing. It takes a lot of time, work and money to build successful mobile application. The key to success in mobile is about understanding the processes, measurement and analysing the effectiveness of the certain growth actions. So which metrics are the most important for App Store & Google Play?

May 12, 2021