app store optimization

Popular myths about App Store Optimization

It's no wonder that with so many apps available, it's even harder to break through and get noticed. One of the popular, but still much debated, application marketing and mobile user acquisition strategies is App Store Optimization (ASO). Today, we’ll debunk some popular myths about ASO.

March 18, 2021

It's time to think about ASO

In a nutshell, ASO is the process of improving the overall visibility of the mobile application / game in the store. It aims to obtain the largest organic traffic possible, but also to improve conversion at app page visit - download stage.

March 18, 2021

Improving the conversion rate in ASO operations

If the number of page views in your application does not correspond to the number of downloads, it's time to work on the conversion rate. It is also worth looking at because of the store ranking - it is one of the main factor affecting our position.

March 18, 2021