App Store Optimization

WWDC 2021 - App Store Optimization Update

After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow the creation of custom app pages.

May 11, 2021

How App Store Optimization Can Boost Your App Revenue?

Some people say if you build a great app, users will come. This is the mindset of many apppreneurs and developers. It’s the totally wrong path. To stand out among thousands of competitors on the app stores, you must get every reasonable advantage out there and use it.

May 11, 2021

What are the most important ASO metrics to measure?

Mobile app success is never a overnight thing. It takes a lot of time, work and money to build successful mobile application. The key to success in mobile is about understanding the processes, measurement and analysing the effectiveness of the certain growth actions. So which metrics are the most important for App Store & Google Play?

May 11, 2021

Popular myths about App Store Optimization

It's no wonder that with so many apps available, it's even harder to break through and get noticed. One of the popular, but still much debated, application marketing and mobile user acquisition strategies is App Store Optimization (ASO). Today, we’ll debunk some popular myths about ASO.

May 11, 2021

It's time to think about ASO

In a nutshell, ASO is the process of improving the overall visibility of the mobile application / game in the store. It aims to obtain the largest organic traffic possible, but also to improve conversion at app page visit - download stage.

May 11, 2021

Improving the conversion rate in ASO operations

If the number of page views in your application does not correspond to the number of downloads, it's time to work on the conversion rate. It is also worth looking at because of the store ranking - it is one of the main factor affecting our position.

May 11, 2021