Michał Synowiec

The owner and president of the board of AppDNA - a company providing app growth services. Equipped with an entrepreneurial spirit and diverse interests in technology, strategy and the world of mobile applications. For over 7 years he has been successfully implementing projects in the field of digital transformation and mobile applications for various types of business. My hobby is motorization, new technologies, good wine and books.

Articles by 

Michał Synowiec

Why App Ratings and Reviews are important for you app growth?

These days consumers are getting more skeptical of digital app marketing than ever before. Other people recommendations in the form of app store ratings and reviews stand alone as the best and greatest driver of discovery and conversion.

March 18, 2021

Popular myths about App Store Optimization

It's no wonder that with so many apps available, it's even harder to break through and get noticed. One of the popular, but still much debated, application marketing and mobile user acquisition strategies is App Store Optimization (ASO). Today, we’ll debunk some popular myths about ASO.

March 18, 2021

App Marketing during the coronacrisis

The coronavirus epidemic is a huge blow to the economy and a test for many companies. However, the market hates vacuum and every, even worldwide tragedy, has not only its losers, but also winners. It is no different in the case of the mobile application market. Recent weeks have seen increased traffic in app stores and increased sales through the mobile channel.

March 10, 2021

Why your app isn't driving results you planed before?

The mobile application is a great tool to improve and strengthen the company's position on the market. Mobile applications can accomplish many business goals, be an additional or main sales channel or simply strengthen the company's position as the one that performs well in the digital era.

March 10, 2021

Why app marketing agency is better than in-house team?

There really is no archetype for a company that comes to an agency as a client. As we’ve had clients from single developers through seed startups to multinational corporations.

March 10, 2021

Establishing cooperation between your company and app marketing agency

Starting cooperation with an app marketing agency is an important element of the mobile application development process. It is worth preparing well for this process, so that the expectations of both the agency and the client are well communicated and that the kick off process runs smoothly.

March 10, 2021