Michał Synowiec

The owner and president of the board of AppDNA - a company providing app growth services. Equipped with an entrepreneurial spirit and diverse interests in technology, strategy and the world of mobile applications. For over 7 years he has been successfully implementing projects in the field of digital transformation and mobile applications for various types of business. My hobby is motorization, new technologies, good wine and books.

Articles by 

Michał Synowiec

App Marketing Agency - Why you Need it and What to Expect?

"What an invention! An app growth marketing agency? What good is that?" - I have heard similar sentences many times since AppDNA came into the world. That's why in this short article I decided to describe our motives. Why did we open an app growth marketing agency, and how is it different from others found on the market?

March 10, 2021

What are the biggest mistakes UA Managers make?

A very common practice among user acquisition managers is to divide UA activities into two categories with separate budgets, strategies and goals. I'm talking about App Store Optimization (ASO) and paid user acquisition. How does this approach affect user acquisition? Read this article and learn about the most important problems UA Managers make in this skipping ASO. 

March 10, 2021

Utilizing App Store Optimization (ASO) for More Effective User Acquisition & Combining it with Paid UA

As an app owner, one of the most important steps after creating an app is to make sure you get as many users as possible. An effective and well-designed user acquisition strategy will open your app to a wide range of users who will download and use your app. As a result, your app will grow, downloads will grow and this will translate into revenue generation from your app. Take advantage of the synergies of App Store Optimization and paid acquisition.

March 10, 2021

Why You Need App Growth Audit & How To Start It?

In today’s constantly changing world a strong app presence is instrumental to your app business’ survival. It’s probably time for an app growth audit if you are looking for the best method to get your app to stand out from the crowd, create an effective app marketing strategy, and not waste the budget on unsuccessful actions, or inept testing of solutions invented on the fly. 

March 10, 2021

How to calculate the return of investment from App Store Optimization?

Making a decision to enter into any investment always requires a comparison of costs with the potential profits that we can achieve by implementing a given solution. App Store Optimization is no different. Calculating the ROI for ASO is needed to decide whether it is worth implementing an ASO for your application.

May 11, 2021

What is App Store Optimization, Why is ASO Important and Why do you need it?

If users can’t even find your mobile app, how will they ever download it? This is the reason why App Store Optimization is the foundation and one of the most important elements of mobile app marketing.

May 11, 2021

10 Most Important Questions You Must Ask Before Hiring An App Growth Agency

Growing the mobile application is an extremely complex process. The whole app marketing is very competitive - over 100k new apps launch on iOS each month. So if you are in the process of selecting an agency to team up with, here are questions to ask before hiring an app growth & marketing agency.

March 10, 2021

WWDC 2021 - App Store Optimization Update

After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow the creation of custom app pages.

May 11, 2021

How App Store Optimization Can Boost Your App Revenue? Benefits of App Store Optimization

Some people say if you build a great app, users will come. This is the mindset of many apppreneurs and developers. It’s the totally wrong path. To stand out among thousands of competitors on the app stores, you must get every reasonable advantage out there and use it.

May 11, 2021

What are the most important ASO metrics & KPIs to measure performance?

Mobile app success is never a overnight thing. It takes a lot of time, work and money to build successful mobile application. The key to success in mobile is about understanding the processes, measurement and analysing the effectiveness of the certain growth actions. So which metrics are the most important for App Store & Google Play?

May 11, 2021

App Tracking Transparency & iOS 14.5. How to deal with app acquisition in post IDFA world?

Many app owners expect the IDFA opt-in to have an impact on mobile attribution and paid advertising efforts. What does the industry need to do to change direction and mitigate potential disruptions to mobile attribution? In this post, we will go over the privacy updates in iOS 14 you need to know about.

March 10, 2021

Why App Ratings and Reviews are important for you app growth?

These days consumers are getting more skeptical of digital app marketing than ever before. Other people recommendations in the form of app store ratings and reviews stand alone as the best and greatest driver of discovery and conversion.

March 18, 2021

Popular myths about App Store Optimization

It's no wonder that with so many apps available, it's even harder to break through and get noticed. One of the popular, but still much debated, application marketing and mobile user acquisition strategies is App Store Optimization (ASO). Today, we’ll debunk some popular myths about ASO.

May 11, 2021

App Marketing during the coronacrisis

The coronavirus epidemic is a huge blow to the economy and a test for many companies. However, the market hates vacuum and every, even worldwide tragedy, has not only its losers, but also winners. It is no different in the case of the mobile application market. Recent weeks have seen increased traffic in app stores and increased sales through the mobile channel.

March 10, 2021

Why your app isn't driving results you planed before?

The mobile application is a great tool to improve and strengthen the company's position on the market. Mobile applications can accomplish many business goals, be an additional or main sales channel or simply strengthen the company's position as the one that performs well in the digital era.

March 10, 2021

Why app marketing agency is better than in-house team?

There really is no archetype for a company that comes to an agency as a client. As we’ve had clients from single developers through seed startups to multinational corporations.

March 10, 2021

Establishing cooperation between your company and app marketing agency

Starting cooperation with an app marketing agency is an important element of the mobile application development process. It is worth preparing well for this process, so that the expectations of both the agency and the client are well communicated and that the kick off process runs smoothly.

March 10, 2021