Table of Contents
1. How Many Successful Mobile Apps Have You Worked With?
2. Do You Meet with Apple and Google Regularly?
3. Do You Offer Both Organic and Paid Advertising Services?
4. Do You Provide Weekly Reporting on App Performance?
5. What Type of Communication will I have with the Agency?
6. Can You Provide Case Studies with Before and After Results?
7. How Many Years Have You Been in Business?
8. What Percentage of Clients Come Back to You for Ongoing Marketing?
9. How Many Apps Have You Gotten Featured by Apple to Appear on the Homepage of the App Store?
10. Do you guarantee the app growth results?
Growing the mobile application is an extremely complex process. The whole app marketing is very competitive - over 100k new apps launch on iOS each month. You can have the best app idea or mobile product but without a proper growth strategy, your users won’t hear about your app. Even if they hear it’s important not to spend millions of dollars for things you should do dozen times cheaper.
This is why app growth & marketing agencies exist. They will help you reach your goals many times faster for the friction of the cost. But hiring the wrong agency can be wasting both time and money.
Your mobile app and your business need experts on your team to attract your audience and maximize the chance that your app succeeds. So if you are in the process of selecting an agency to team up with, here are questions to ask before hiring an app growth & marketing agency.
1. How Many Successful Mobile Apps Have You Worked With?
The amount of successful apps that the agency worked with is a very important metric. It separates experts that have seen a lot of in-app business from the amateurs. As an app owner, you want to work with a company that knows how the app business works, and with an agency that has its own well-tested methods to grow your app.
A red flag to look out for is an agency that does not exclusively work with mobile apps. Marketing a website or product is very different from an app marketing and growth strategy. It requires different strategies and tactics.
AppDNA has worked with hundreds of apps. Our strategies led to over 250 million downloads so far. Our team has worked with some of the most successful apps and supported their growth with great results.
2. Do You Meet with Apple and Google Regularly?
App Stores algorithms are changing all the time. The agency needs to know the latest algorithmic trends to provide top class services for their clients. Only by knowing the latest trends in Google & Apple app stores can we deliver the best results in ranking and visibility of the apps. You must work with an app growth & marketing agency that knows how to keep your score high even after the algorithm change.
Only about 5% of agencies have direct relationships with Apple and Google. Our team meets with both Apple and Google regularly to stay informed with the latest trends and changes to use it and benefit our clients.
3. Do You Offer Both Organic and Paid Advertising Services?
Your user acquisition mix needs to be balanced. It’s equally important to acquire users organically via App Store Optimization, as well as via paid advertising such as Apple Search Ads, Google Ads, TikTok, Snap, Facebook and more.
By working with an app marketing agency that focuses on both organic (ASO) and paid advertising it maximizes your campaign performances to drive the lowest cost per download.
There are multiple strategies required to achieve big results. AppDNA team provides the best in the industry when it comes to both organic and paid advertising app growth.
Having the same team working on both organic and paid advertising is crucial as both strategies are correlated and influences each other. When executed in a proper way, the more paid advertising you do the more your organic downloads should increase as well.
4. Do You Provide Weekly Reporting on App Performance?
The only way to know if your investment is worth time and money it is by tracking the results from the agency’s efforts. Most of the agencies do not provide regular reporting and instead rely on the client to provide updates on their performance. This helps them get away with minimal effort and results – wasting your precious time and resources.
It’s important to hire an app growth and marketing agency that provides you with full transparency. As an agency that works fully KPI-based, we provide our clients with weekly detailed reports with recent activities, plan for next iterations and control app growth and meet your goals.
5. What Type of Communication will I have with the Agency?
Communication is the key to any successful business. You want to make sure that you have someone that works with you step by step to ensure that you’re on the path to achieving your app goals. Our team is also available 27/4 if you need immediate assistance.
6. Can You Provide Case Studies with Before and After Results?
It’s important to work with an app marketing agency that can back up their claims by showing results from past clients. Ask them for case studies to show that their results are aligned with the type of app business goals you are seeking to achieve. Having worked with many of apps from virtually all categories over the years we have many case studies to share. Simply reach out and ask us and we’ll be happy to provide you with detailed case studies.
7. How Many Years Have You Been in Business?
There are new mobile app marketing agencies formed every year – but you want to partner with an agency that has at least a few years of mobile app marketing experience. App marketing is complicated, so you want to work with experts who know what they’re doing. Our experts have 12 years of mobile app marketing experience.
8. What Percentage of Clients Come Back to You for Ongoing Marketing?
Client retention determines how well the agency has performed and how well they reached their clients’ goals. We have a ration of 88% of clients who are with us for ongoing ASO and growth marketing.
9. How Many Apps Have You Gotten Featured by Apple to Appear on the Homepage of the App Store?
It should come as no surprise that getting featured on the homepage of the App Store will drive up downloads. Our team has gained 34 Apple Features so far. We have a unique process that will dramatically increase the probability of your app getting featured.
10. Do you guarantee the app growth results?
We have worked with hundreds of applications over the years. Therefore, our experience and analytical tools allow us to accurately estimate the potential results and KPIs of growing apps. That is why our services are 100% based on KPI-based pricing and 100% moneyback guarantee, if we do not deliver the results agreed at the beginning of the cooperation, we will simply give you the funds - no hard feelings whatsoever.
What next? Learn more about ASO
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