"What an invention! An app growth marketing agency? What good is that?" - I have heard similar sentences many times since AppDNA came into the world. That's why in this short article I decided to describe our motives. Why did we open an app growth marketing agency, and how is it different from others found on the market?
A very common practice among user acquisition managers is to divide UA activities into two categories with separate budgets, strategies and goals. I'm talking about App Store Optimization (ASO) and paid user acquisition. How does this approach affect user acquisition? Read this article and learn about the most important problems UA Managers make in this skipping ASO.
As an app owner, one of the most important steps after creating an app is to make sure you get as many users as possible. An effective and well-designed user acquisition strategy will open your app to a wide range of users who will download and use your app. As a result, your app will grow, downloads will grow and this will translate into revenue generation from your app. Take advantage of the synergies of App Store Optimization and paid acquisition.
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In today’s constantly changing world a strong app presence is instrumental to your app business’ survival. It’s probably time for an app growth audit if you are looking for the best method to get your app to stand out from the crowd, create an effective app marketing strategy, and not waste the budget on unsuccessful actions, or inept testing of solutions invented on the fly.
Growing the mobile application is an extremely complex process. The whole app marketing is very competitive - over 100k new apps launch on iOS each month. So if you are in the process of selecting an agency to team up with, here are questions to ask before hiring an app growth & marketing agency.
Many app owners expect the IDFA opt-in to have an impact on mobile attribution and paid advertising efforts. What does the industry need to do to change direction and mitigate potential disruptions to mobile attribution? In this post, we will go over the privacy updates in iOS 14 you need to know about.
The coronavirus epidemic is a huge blow to the economy and a test for many companies. However, the market hates vacuum and every, even worldwide tragedy, has not only its losers, but also winners. It is no different in the case of the mobile application market. Recent weeks have seen increased traffic in app stores and increased sales through the mobile channel.
The mobile application is a great tool to improve and strengthen the company's position on the market. Mobile applications can accomplish many business goals, be an additional or main sales channel or simply strengthen the company's position as the one that performs well in the digital era.
There really is no archetype for a company that comes to an agency as a client. As we’ve had clients from single developers through seed startups to multinational corporations.
We have prepared a brief description of the most important indicators of mobile application analytics that will help us to provide the best possible product. Remember that without the ability to analyze data in games and mobile applications, paid mobile application marketing becomes pointless.
Starting cooperation with an app marketing agency is an important element of the mobile application development process. It is worth preparing well for this process, so that the expectations of both the agency and the client are well communicated and that the kick off process runs smoothly.
