Mobile Growth

App Tracking Transparency & iOS 14.5. How to deal with app acquisition in post IDFA world?

Many app owners expect the IDFA opt-in to have an impact on mobile attribution and paid advertising efforts. What does the industry need to do to change direction and mitigate potential disruptions to mobile attribution? In this post, we will go over the privacy updates in iOS 14 you need to know about.

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Maximizing App Engagement: The Importance of User Onboarding and FTUX Optimization

Welcome to the wonderful world of app engagement! If you're in the business of developing mobile apps, you know that getting users to download your app is just the beginning. The real challenge lies in keeping them engaged and coming back for more. That's where user onboarding and FTUX (First-Time User Experience) optimization come in.

March 7, 2023

10 Fatal App Launch Mistakes You Can't Afford to Make: A Guide to a Smooth App Launch

App launches are critical moments in the lifecycle of a mobile app. A successful launch can lead to widespread adoption, high user engagement, and positive reviews. On the other hand, a poorly executed launch can lead to user frustration, low adoption rates, and negative reviews. In this article, we'll explore 10 fatal app launch mistakes you can't afford to make and provide a guide to ensure a smooth app launch.

February 23, 2023

Albert Junior - ASO Overview

Albert Junior: spel för barn is among the Education category apps in the App Store which let young users learn basic math and english. The app on the SE market is being downloaded an average 8.6k times in the last 90 days. Indeed, by the time of writing this, Albert Junior is ranked at #63 and that’s the reason why we take a look at that in this review.

January 11, 2023