App Store Optimization Agency - How to choose it & How much does it cost?
Mobile app marketing is a highly competitive field, and with over two million apps available on the app stores, it's crucial to ensure your app stands out from the crowd. App Store Optimization (ASO) is an effective way to improve the visibility and discoverability of your app, and partnering with an experienced ASO agency can help you achieve your goals.
Mobile app marketing is a highly competitive field, and with over two million apps available on the app stores, it's crucial to ensure your app stands out from the crowd. App Store Optimization (ASO) is an effective way to improve the visibility and discoverability of your app, and partnering with an experienced ASO agency can help you achieve your goals. In this article, we'll explore the importance of ASO, the average costs of conducting ASO, the factors that affect the cost of mobile app marketing, the ASO process and methods of cooperation, types of ASO, examples of ASO cost estimation, and tips for reducing the costs of ASO.
What is ASO Agency?
An App Store Optimization (ASO) agency helps app developers optimize their apps to rank higher in app store search results. ASO agencies use various techniques and strategies to improve the visibility of an app, increase its download rate, and enhance its overall performance in the app stores.
ASO agencies typically offer a range of services, including keyword optimization, app title, and description optimization, app icon and screenshots optimization, user reviews and rating management, competitor analysis, and A/B testing. They work closely with app developers to identify the strengths and weaknesses of their apps and develop a customized ASO strategy that meets their specific needs and goals.
Why ASO is important?
ASO is essential for app developers who want to increase their app’s visibility, attract more users, and generate more revenue. By optimizing their apps for the app stores, developers can increase their app’s chances of appearing at the top of the search results for relevant keywords, which can lead to higher download rates and increased user engagement.
ASO can also help developers improve their app’s user retention rate by optimizing the app’s metadata and visuals to accurately convey the app’s value proposition and features. This can lead to higher user satisfaction and a higher likelihood of users recommending the app to others.
The average costs to conduct App Store Optimization
The cost of ASO services varies depending on several factors, including the size of the app, the complexity of the ASO strategy, and the level of competition in the app’s niche. The average cost of ASO services ranges from $1,000 to $10,000 per month.
Examples of App Store Optimization Costs
Here are some examples of ASO costs for different types of apps:
Basic ASO package for a small app: $1,000-$2,500 per month
Advanced ASO package for a medium-sized app: $5,000-$7,500 per month
Comprehensive ASO package for a large app: $10,000 or more per month
What factors affect the cost of mobile app marketing?
Several factors can affect the cost of ASO services, including:
The level of competition in the app’s niche
The number of app stores the app is listed in
The number of languages the app is localized in
The amount of user data available for analysis
The level of customization and personalization required
The duration of the ASO engagement
Type of ASO service (Full Services KPI-based or just consulting)
ASO Process & Methods of Cooperation?
An ASO agency typically follows a comprehensive ASO process that includes:
App audit and analysis: The ASO agency conducts an in-depth analysis of the app’s metadata, visuals, and user engagement metrics to identify areas for improvement.
Keyword research and optimization: The ASO agency identifies relevant keywords for the app and optimizes its metadata to improve its visibility in app store search results.
Visual optimization: The ASO agency optimizes the app’s icon, screenshots, and videos to enhance its appeal and convey its value proposition more effectively.
User reviews and rating management: The ASO agency monitors and manages the app’s user reviews and ratings to improve its overall reputation and attract more users.
Competitor analysis: The ASO agency conducts a competitive analysis to identify opportunities for differentiation and improvement.
A/B testing: The ASO agency tests different versions of the app’s metadata and visuals to identify the most effective combination.
120 days ASO Growth Sprint
Some ASO agencies, like for example we in AppDNA, offer a 120-day ASO Growth Sprint package, which is a comprehensive ASO engagement that includes a full range of ASO services. This engagement typically involves a dedicated team of ASO experts who work closely with the app developer to develop and implement a customized ASO strategy over a period of four months with ASO KPIs estimation and a fee that depends on them.
How much the team works?
The amount of time an ASO team works on an app can vary depending on the scope and complexity of the ASO engagement. Typically, an ASO team will work on an app for several months, or until the desired results are achieved. During this time, the ASO team will conduct regular audits and analyses, optimize the app’s metadata and visuals, manage user reviews and ratings, conduct competitor analysis, and perform A/B testing.
Types of ASO
There are two main types of ASO: Keyword Optimization (KWO) and Conversion Rate Optimization (CRO).
KWO
KWO involves optimizing an app’s metadata, such as its app title, subtitle, description, and keywords, to improve its visibility in app store search results. KWO aims to increase the app’s ranking for relevant keywords and phrases and attract more organic traffic to the app.
CRO
CRO involves optimizing an app’s visuals, such as its app icon, screenshots, and videos, to improve its appeal and user engagement. CRO aims to increase the app’s conversion rate, or the percentage of users who download the app after viewing its page in the app store.
Examples of ASO cost estimation
Here are some examples of ASO cost estimation based on different types of ASO engagements:
Basic KWO package: $1,000-$2,500 per month
Advanced KWO+CRO package: $5,000-$7,500 per month
Comprehensive KWO+CRO in KPI-based Growth Sprint package: $10,000 or more per month
In AppDNA, the App Store Optimization service costs are calculated to be profitable for each type of application. Our clients include both large applications and those that are just starting, which thanks to this service build their competitive advantage at an early stage of development in a very conscious way. If you want to know the costs of an ASO, order a free consultation, and tell us about the situation you are trying to solve.
Here’s why ASO outsourcing is a smart move
Outsourcing ASO to an experienced agency can be a smart move for app developers for several reasons:
ASO agencies have a deep understanding of the app store ecosystem and can develop effective strategies to improve an app’s visibility and user engagement.
ASO agencies have access to the latest tools and technologies to conduct in-depth analysis and optimization of an app’s metadata and visuals.
ASO agencies can provide a fresh perspective on an app’s strengths and weaknesses and identify opportunities for differentiation and improvement.
Outsourcing ASO can free up internal resources and allow app developers to focus on other aspects of app development and marketing.
How to reduce the costs of ASO?
There are several ways to reduce the costs of ASO services, including:
Conducting initial ASO research in-house before engaging an agency
Providing the ASO agency with clear goals and objectives
Being open to feedback and suggestions from the ASO agency
Investing in high-quality app visuals to reduce the need for frequent updates
Negotiating a long-term engagement with the ASO agency to reduce costs over time
Conclusions
ASO is a critical aspect of mobile app marketing, and outsourcing ASO to an experienced agency can be an effective way to improve an app’s visibility, attract more users, and increase revenue. While the cost of ASO services can vary depending on several factors, it is essential to choose an agency that can provide customized services that meet your specific needs and goals. By following the guidelines outlined in this article, app developers can make informed decisions when choosing an ASO agency and reduce the costs of ASO services over time.
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