Homa Games
February 2022

How we achieved the conversion increase by 40% and optimized user acquisition costs by 38% for Homa Games.

Homa Games asked AppDNA to help them grow organic acquisition of their game Z-escape. The main focus was to increase download conversion and testing. We introduced our own optimization framework for metadata and creative optimization. They’ve got not only the huge conversion increase and we also decrease the total cost per install.


App Store Optimization


iOS in the United States

Result #1

Conversion Increase

Result #2

CPI Decrease

Project Overview

Homa Games is the world’s leading platform for creating and publishing mobile games. A successful producer of dozens of mobile games on the App Store & Google Play. In their portfolio they have more than 40 games that generated 500 million downloads.

Home Games came to AppDNA to help with App Store Optimization for Z-escape app in United States Main target: Increase presence in the App Stores through a combination of optimizing organics and conversion.


As part of the optimization process, AppDNA dove into Z-escape’s historical keyword rankings and, external marketing efforts and related apps in their hypercasual market to gain a deeper understanding of Z-escape and its targeted audience.

After further research with AppDNA’s App Store Intelligence platform, we were able to understand which keywords to include to help expand Z-escape’s keyword visibility, aligning with current search demand and popular features. AppDNA was able to identify multiple terms that had an audience overlap. 

AppDNA focused on the metadata first. We conduct a keywords analysis - selected most important keywords and optimize them with our custom ASO Framework to boost Search Visibility.


helicopter escape -> UNRANKED -> #2 

crowd defense -> UNRANKED -> #3 

city takeover -> UNRANKED -> #10 

crowd city -> UNRANKED -> #19 

count master -> UNRANKED -> #8

helicopter -> UNRANKED -> #12 

crazy defense -> UNRANKED -> #43 

After the first metadata optimization we started fixing a potential visual problems: Z-Escape needed a refresh screenshots that could help to prove with the combination of ASO that users wanted to know what exactly they could find before downloading the app. For creative optimization we use our well-tested creative optimization framework that we use to boost conversion for our clients apps. After analysis and benchmarking our designers produced the first set that gave instant increase of conversion. Then we started constantly testing minor changes and finally after 7 iteration we get +40% increase in conversion.

App Store Optimization process resulted also in cost per install decrease. After the ASO project we decrease the CPI by 38.1% and even increased the organic sources ratio.


Through leveraging the industry’s most advanced technologies and expertise we successfully increased:

  • Conversion Rate: Impressions-Downloads: +24,47%
  • Conversion Rate: Product Page View-Downloads: +40,06%
  • Cost per Installation: reduced by 38,1%

Our Impact

I recently had the opportunity to experience the AppDNA Growth Audit (AGA) and I have to say, I was thoroughly impressed. The detailed reports provided a comprehensive view of my app's performance and identified areas where I could improve. I particularly appreciated the competition review and ranking stats, which gave me valuable insights into how my app compares to others in the market.

The analysis also showed that there was still potential for growth, which I believe will be critical in our continued partnership with AppDNA for the app growth sprint.

I would definitely recommend the AGA to anyone looking for a detailed analysis of their app's performance. Overall, the AGA has been a valuable tool in solving my app's growth problems.
Co Founder
I recently worked with AppDNA on an app growth audit and consulting project, and I am thrilled with the results. Their team provided clear, actionable advice that allowed us to optimize our first-time user experience and improve our paywall, resulting in increased user engagement and revenue.

One of the most valuable aspects of working with AppDNA was their attention to detail and fact-checking against best practices. They provided us with visual comparisons to our competitors, which made it crystal clear what we needed to do to improve our app and stay ahead of the game.

AppDNA's expertise and guidance helped us solve numerous problems that we were facing, and their thoroughness ensured that we didn't miss any important details. I highly recommend their services to anyone looking to improve their app's user experience and drive growth
App Marketing Manager
Queen Bee
I had the pleasure of working with AppDNA on an app growth audit for my blood pressure app, and I'm thrilled with the results. The audit helped increase our organic visibility and downloads, which has had a significant impact on our business.
Blood Pressure Tracker+
AppDNA is the best ASO Agency for Google Play and App Store I know. They were able to identify the most important factors to improve our app's visibility in the stores and they delivered results quickly. AppDNA team have in-depth knowledge on how to boost our app subscription monetization performance.
Martin Luther
Product Designer at Uber.INC
Working with AppDNA was a great time. They helped Aion Bank optimize ASO during launch phase in Belgium. They helped us increase conversion by 251% . They also increase organic downloads by 71% which help us lower total customer acquisition cost.
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Head of Brand Marketing
Aion Bank
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC

Need help with a project?

A free 40 minute call with us will give you a proven 3 step custom blueprint to launching or scaling your mobile app.

Get in touch today!

When it comes to mobile growth,
every situation requires its own unique solution.
We'd love to connect and learn more about your specific needs.

Contact Us

Get the App Growth Audit

Does your team need a comprehensive app growth audit? Receive easy-to-implement recommendations, KPI estimation and 1h consultation. You're just a few clicks from your app growth!

Browse the App Audit