Albert Junior: spel för barn is among the Education category apps in the App Store which let young users learn basic math and english. The app on the SE market is being downloaded an average 8.6k times in the last 90 days. Indeed, by the time of writing this, Albert Junior is ranked at #63 and that’s the reason why we take a look at that in this review.
Albert Junior: spel för barn is among the Education category apps in the App Store which let young users learn basic math and english. The app on the SE market is being downloaded an average 8.6k times in the last 90 days. Indeed, by the time of writing this, Albert Junior is ranked at #63 and that’s the reason why we take a look at that in this review.
While Albert Junior: spel för barn helps users practice basic education, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed to reach the TOP.
There are always ways for growth and room for improvement. Here we can see the app is updated every ~2-4 weeks but those updates don't reflect its ASO performance as good as it can be.
In this ASO overview, let’s take a look at how Albert Junior: spel för barn can improve its keyword ranking & organic uplift in the most efficient possible way.
Keyword research
We did quick keyword research for Albert Junior: spel för barn. We have shared the details at the end of this article.
Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.
In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, at AppDNA, we use Mobile Action and AppTweak to perform reliable keyword research.
Among the results we get is the term Search Score. Here’s a quick overview:
The Search Score / Keyword Volume ranges from 5 to 100. The score represents the amount of traffic that is searching for a specific keyword compared to other keyword options in the App Store and Google Play.
For example, one of the keywords with the highest ranking is the keyword, “Instagram.” It has a search score of 100.
The lowest score is 5, which means that almost no one is searching for that keyword.
Generic keywords that we already rank in the top categories i.e:
- "matte" (Search Score 44) - #20
- "spel för barn" (Search Score 59) - #84
- "barn" (Search Score 47) - #32
- "matte spel" (Search Score 50) - #16
Competitor keywords that we already rank in the top categories i.e:
- "matematik" (Search Score 41) - #31
- "skola" (Search Score 33) - #34
- “engelska för barn" (Search Score 23) - #9
- "matte hjälp" (Search Score 27) - #26
The results show us that there is a lot of work to do. To ensure that we climb up the rankings, we should use these keywords in our metadata.
Title
Take a note that the App Store allows us to use up to 30 characters for the title. As of now, Albert Junior: spel för barn is using 28 characters and that’s great news. In the app store, every character counts and it should be maximized as much as possible especially on App name & Subtitle.
Looking up to this actual App name we see following results:
Albert has a 41 Search Score and is rank at #1,
Junior has 5 Search Score and is rank at #1,
Albert Junior has 41 Search Score and is ranked at #1
spel has 75 Search Score and is ranked at #140,
barn has 48 Search Score and is ranked #43.
As you can see those keywords are generating a strong App name, should be kept and we cannot recommend a better and stronger title to your app. We could only work on these keywords to increase the ranking for spel and barn keywords. App hasn’t got a lot of great keywords that we can easily put to your App Name. That can only tell us that Albert Junior needs frequent ASO updates to promote more keywords and boost its visibility.
Also that proves you need to constantly test these keywords since those great keywords are not being even ranked on the app store with your Albert Junior: spel för barn app. You should check your keyword ranking every week and see if the changes in your title brought better results. Also you should remember to never let the situation where there is almost no keyword on App Name!
Subtitle
Current Subtitle: Skola med ABC, engelska, matte should always be adapted to the application name, so included keywords should be never repeated.
Like in the title / Appname, Apple allows us to use up to 30 characters in the subtitle. Albert Junior app already has a strong subtitle but we will check it closer. For one, it has maximized the allotted 30 characters for the subtitle, which is great news!
Subtitle can be changed to:
App för matte & skola engelska
This change comes from the rule to not repeat the same keywords used on the App Name.
We decided to completely change the Subtitle. As you can see we try to bring attention to “catchy” words like “matte”, “skola” or “engelska”. We do believe this change can bring more attention to the app.
matte has 44 Search Score and is also ranked at rank #20,
skola has 33 Search Score and is ranked at #34 rank,
engelska has 33 Search Score and is also ranked at rank #81,
Those combinations of keywords should be much more attractive and effective and should bring more attention to the app.
To ensure we stay competitive, we must test the subtitle and its keywords continuously. One way to improve the subtitle is to go to the keyword pool. From there, we should continuously check how many keywords we are ranking for that are in the subtitle.
If the keywords are not improving our ranking, then we should test other keywords and their variations.
Ratings
Looking at the ratings, we can improve them too. Take a note that Albert Junior: spel för barn, at the time of this writing, has an average rating of 4.34 stars but only from over than 4800 users which puts your application in a relatively good position according to its competitors.
Lära sig Engelska nybörjare – 4.28 stars from only 390 users.
Quizlet lär dig engelska – 4.62 stars from only over 7400 users.
Headway: Fun & Easy Growth – 4.41 stars from only 400 users.
Falou - Snabb språkinlärning – 4.80 stars from over 1600 users.
You should get more reviews and ratings to bring even more trust to your app. Always replies to the users comments. App Growth Sprint focused on Reviews and Ratings Optimization and Reputation Management could lead to optimization of this for 4.65 after just a few months of optimization.
Screenshots
Screenshots can either make or break your app. Use the wrong screenshots and you’ll surely chase away users. Use the right screenshots and you’ll attract more users.
During last 12 months Albert changed their screenshots only 4 times. It can mean that they are loosing the opportunity to optimize the conversion rates on app store and lower total acquisition costs. Albert is missing the opportunity to optimize creative assets and should consider implementing Conversion Rate Optimization strategy to work on this acquisition element.
It is super important to choose screenshots that show the value, features, and reasons why users should use your app. In short, screenshots must convince users to choose your app.
The App Store allows us to use up to 10 screenshots and it is good news! Albert Junior: spel för barn is using only 6 which is not the best and should be maximized.
To determine which screenshots give you the best result, A/B testing and Apple’s Product Page Optimization (PPO) are always the best way to go.
Different groups of users prefer different design styles. There's a possibility your target audience values a specific design style over another. The simplest example would be to test vibrant, lifestyle imagery vs. vector graphic elements.
If you want to differentiate from hundreds of other organic search results, you should test including an attention grabber on your first screenshot or app preview. These are the elements well known to marketing professionals, who use them in outdoor campaigns or on catchy commercials and social advertisements. E.g. evergreen facial distraction technique which brings attention of visitors, based on our primal instincts.
Presenting Unique Selling Point - especially handy for highly competitive sectors. Clearly communicate what makes your app better from competitors. Focus on additional competitive advantage, inobvious benefit important for target audience, that no one offers except you.
According to the most recent surveys, using the Play Store creatives or learnings on the App Store and the other way around, can have a serious negative impact on your app's CVR. Make sure to prepare and stick to separate strategies for both stores.
How could Albert Junior benefit from App Store Optimization?
Given the above general analysis, it can be concluded that ASO optimization could be a solution to the following user acquisition challenges:
- Finding new channels for acquisition growth
- Retention rates increase
- Lower CPI
As it can now be said that there is a lack of consistent and well-planned ASO activities in Albert Junior, certainly the addition of a new acquisition channel can be a good direction to increase downloads.
ASO as an organic channel fits well with strategies to maximize downloads while increasing user retention. Organic downloads are important to increase mobile retention because when users search for specific keywords, their intention is to download an app once they find what they are after.
Last but not least lowering the CPIs. As the main goal of ASO is increasing organic visibility and optimize conversion, App Store Optimization Can be a great UA cost optimization technique. When your app store listing will have better download conversion you will be able to get more downloads even from paid acquisition campaigns.
User Onboarding aka First Time User Experience (FTUX)
FTUX - First Time User Experience also known as User Onboarding is a kind of guide to the user to show him how the application works when starting it for the first time.
It is super important to introduce onboarding to every app, especially when there are a lot of features on the app. It brings more trust instantly when the core features are explained and shown during the first look and tons of apps are using it. That also helps increase retention of the users.
FTUX should always appear during the first launch of the app and here are few benefits that it brings while introducing it:
More trust - as we said, FTUX makes the users feel comfortable and feel like they are using some kind of premium features so they will never stay annoyed from lack of not working features and start to use your app the way you expect.
Explain the most important functionality - this is also a very important issue, because showing the user exactly how the most important functions work in a more effective way also increases the chances that he will recommend your app to someone else.
Actually there is a FTUX for new users. Basically when a user opens the app for the first time he should see the opening screen with a basic guide.
Of course here users can find out what Albert Junior offers but as we mentioned before you should inform them about that information during the app screenshots and/or app description.
Albert Junior should also add more specific information during the Onboarding to identify the user's needs as precisely as possible and to determine the user's learning level / skills. That can also help you to gather more information about your users to increase update chances with ASO & design of the whole screenshots to bring more attention to the app.
There is no social login option - we do understand that there may be a lack of users from this source but it is a must have option that can speed up the registration process.
Albert Junior during the onboarding process should also ask users more questions related to the benefits and features from the app. It can be treated as an initial configurations of the app and showing only things user wants and guide users into specific direction.
There is also lack of showing how apps solve the problems during the onboarding it could help user better understand and engage from the day 1.
What are the benefits from setting up the FTUX with a short guide for new users?
82% of users say they want apps to provide a clear reason for requesting personal information. So tell them why you need it. Secondly, show users value before demanding any information from them. Once they’re on your side and see the app’s benefits, they are more likely to part with their info.
Instead of one long onboarding process, break it down into smaller steps so you don’t overload the user. Feature a product tour at the first app launch. Later on, provide more training using other channels to move them toward conversion.
Obviously don’t focus only on features. Focus on problem solving. Describe the benefits of using the app, and the pain points it solves in users’ lives.
Here are a few more things to think about:
Apple indexes the title, subtitle, and keyword list to determine app rankings in the App Store.
The app title, which can be composed of up to 30 characters, is considered to be the most important ranking factor. Thus, you should add the most crucial keyword to your title. When you do that, you’ll most likely get a higher ranking for that keyword.
Next to the app title is the subtitle in terms of importance for indexing. Thus, other more vital keywords should be added to your subtitle. Add as many relevant and high-ranking keywords as possible to ensure you increase your ranking. Moreover, if possible, maximize the 30 character-limit for the subtitle.
The keyword list is considered to be the number 3 most important ranking factor in the App Store. You are allowed to use a maximum of 100 characters. You need to add all the keywords that you believe are relevant to your app. You can even include brand names and competitors’ keywords. You have more flexibility to include whatever you see fit based on your keyword research. After all, users won’t be able to see this list. Only you, as the admin, can see them via the Developer Console.
Disclaimer: In this ASO Audit, we haven’t used any private data, we have purely used public data and app marketing benchmarks. The ASO audit was done based on version 7.3.1 of the application and is current as of the date of publication of this article.
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